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What is this podcast all about

Hosted by restaurant profitability consultant and PlateRate Founder, Garett Lang, Why Restaurants Fail pulls back the curtain on the hard truths and hidden challenges that cause 80% of restaurants to close within their first five years.

80% of restaurants shut their doors within five years. Most owners never see it coming—until it’s too late.

Hosted by restaurant turnaround expert and PlateRate Founder Garrett Lang, Why Restaurants Fail is your no-fluff, battle-tested guide to staying in the 20% that win. With over two decades of proven success rescuing restaurants from the brink—including taking a NYC restaurant from losing $20,000 a month to earning $40,000 a month in under a year—Garrett knows exactly what it takes to turn red ink into record profits.

Each episode uncovers the real reasons restaurants struggle—profit leaks, customer drop-off, broken marketing, high turnover—and gives you step-by-step strategies to fix them. You’ll hear unfiltered stories from the front lines, insider tactics top operators use to dominate their market, and cutting-edge AI marketing tools that give you an unfair advantage in an industry that’s only getting tougher.

If your tables aren’t full, your margins are shrinking, or you’re tired of watching customers disappear, this podcast will show you exactly how to turn it around—and keep winning for years to come.

Win A $25K Private VIP DAY with GARRETT

Want To Take Your Restaurant To The Next Level?

Each week, one listener who subscribes to Why Restaurants Fail and leaves a review on Apple Podcasts will be entered to win a Private VIP Restaurant Profitability Intensive with Garrett Lang—a personalized, high-impact experience valued at $25,000.

This exclusive full-day session is designed for restaurant owners and operators ready to stop the financial bleeding, win back customers, and create sustainable, long-term profitability.

Whether your restaurant is losing money, struggling to attract customers, or you’re simply ready to scale with confidence—this day will give you the proven strategies, systems, and AI-powered marketing tools to transform your business and reclaim the freedom you dreamed of when you opened your doors.

Subscribe. Review. Start building the restaurant—and the life—you’ve always wanted.

Join in 4 Easy Steps!

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Subscribe to the podcast and tune in every week for new episodes.

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Leave an honest rating and share a review about what you appreciate.

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Meet Your Host

Meet The Voice Behind The Mic

Garrett Lang is the Founder and President of PlateRate, a hospitality innovator transforming restaurant profitability with proven turnaround strategies, patented review systems, and AI-powered marketing solutions.

GARRET LANG

RESTAURANT PROFITABILITY CONSULTANT

Garrett Lang is a seasoned restaurant profitability consultant and tech entrepreneur with over 24 years of experience transforming underperforming hospitality businesses into high-margin, sustainable successes. He’s best known for turning a NYC restaurant from losing $20,000 a month to generating $40,000 in profit in under a year, using a process-driven, data-backed approach that consistently delivers results.

As Founder and President of PlateRate—named “Most Visionary Product of the Year” by The Product Group—Garrett is revolutionizing how diners choose restaurants with patented review technology, taste-based ratings, and loyalty rewards. His career spans startups to Fortune 500s, where he has doubled operating margins, built high-performing teams, and implemented scalable systems that stand the test of time. Guided by ethical leadership and a passion for innovation, Garrett helps restaurants stop the bleeding, win back customers, and thrive in an increasingly competitive market.

Are you ready for an exclusive VIP experience? Just post a review on Apple Podcasts and you can win a $25K Private VIP Day with Garrett!

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